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The Latest InDesign Postscript Advice for Mac OS X

If you’re creating an Adobe Acrobat PDF to send to your printer from Adobe InDesign, it’s now best to avoid Acrobat Distiller. These days,...

Why 8 Out of 10 New Businesses Fail

When I first committed to Zen training, I really had no idea what I was getting into. I thought it would have been a...

Delight Customers with Dimensional or “Lumpy” Mail

If your daily mail consisted of a stack of flat letters, cards, circulars, and a package, which would grab your attention? The package, or...

Understanding Font Types

When creating type in applications designed for print—for example, Adobe InDesign, Illustrator and Photoshop—there are three types of fonts that you can use: • PostScript...

3 Tips for Creating a Stellar Menu

A menu is the only form of advertising that is guaranteed to be seen by your customers. If you’re reading this, you aren’t willing to...