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Promotional Mats: Getting Your Brand Noticed through the Floors

Most brands are looking up. You can see them on billboards, TV advertisements and other advertising strategies. However, people get used to looking it...

6 Rules to Make Anyone Better at Writing Content

  Focus on the customer When potential customers read content, in the back of their mind a little voice is asking, “What’s in it for me?”...

Looking Beyond the Printed Piece

What is your goal? It goes hand-in-hand with ‘motive’ and ‘purpose.’ It is an all-encompassing mindset that looks beyond a single printed piece and engages...

Keep Your Type Sharp

The power of your printed piece is usually conveyed most strongly through your type. If your type is sharp, it best communicates whatever message...

Why 8 Out of 10 New Businesses Fail

When I first committed to Zen training, I really had no idea what I was getting into. I thought it would have been a...