Design Tips and Tricks

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Don’t get taken for a ride while you’re getting taken for a ride.

Who wouldn’t want to ride in one of the KEY LIME TAXI’s fleet of vehicles? They are top quality, clean, and come in white and vibrant lime green. You can’t miss them. Started in 2011 by a police detective, the company is making taxi service for area residents fair and affordable. The company is both environmentally and budget friendly. The hybrid vehicles save on gas and that savings is passed on to the customer. The Key Lime Taxi Company rewards repeat customers with a V.I.P. Card that entitles them to $1.00 off of every ride they take.

marketing materials printing

They recently printed these cards with This stunning black and bright green card was printed on 100# uncoated cover stock with a dull matte finish, giving it a sophisticated feel. The company’s logo is perfect with a key lime shape rising above a classy vintage vehicle, doubling as its roof line. Good logo design is half the battle.  Creating a printed piece to promote your business in a memorable fashion is “key” to getting the results you desire. Contact us today to get your printed marketing materials. card printing

Idea Pack Downloads, Where Function Meets Design


Have you seen our free idea pack download? In case you haven’t, follow this link to download some refreshing ideas for your next custom print project:

Print Marketing Design Ideas

This idea pack showcases some of the best custom designs we’ve created for some of our more imaginative customers here at PFL.  The download includes information about how to make your marketing materials stand out through finishing options such as die cutting, foil stamping or embossing, as well as great fold options to diversify any project. You’ll want to check out the new products that we’ve added to the mix, as well as the old standbys that won’t be forgotten. As always, we want to make your project as successful as possible, this idea pack has information on what materials will produce the best results and tips on what products are best suited to your industry.IdeaKit1Large



Logos in Social Media Marketing


As you may already know, logos play a vital role in marketing a certain product, business or service. A small, simple graphic may be the difference between the success and downfall of a company. In a nutshell, they show the company’s goals, messages, the products and services that they are providing. Currently, all major corporations have their very own logos. The popular logos are always the ones used by globally renowned companies. A couple of golden arches shaped joined together, forming a curvy “M” and you will have the logo of a popular fast food company. A big fat check mark will always make athletes, fans and enthusiasts run inside and check out sports apparel. Overall logos are a very big thing; even a quiz game has been created. With the rise of internet advertising specifically social media, the roles of logos have now been upgraded, but still, they have adapted to the new platform smoothly.

We all know how logos should be and how they should look like. Here are some quick facts:

Size and scalability. Whether placed on a large or small platform, logos must retain their aesthetic qualities and properties. May it be a banner, newspaper, magazine, billboard or computer screen, they must have the same effects.

Place your company/business name. Yes, some companies may have gotten rid of their name on the logo, but you are not exactly a multi-million company known worldwide right? Put your company name and make sure it’s discernable.

Simplicity is the key. Simple designs are a must. Logos must be easy to remember and quickly recognized, which is why intricate designs are a big no-no. Also, the use of a multitude of colors is strictly a bad idea. One or two colors will suffice.

Social media, specifically social networking and content sharing websites are invaded by logos. Regardless of which website, they present a lot of factors and they impact users (and your business) in a lot of ways. An attractive, aesthetically pleasing logo will be able to lure in users and possibly make them like or follow your page, increasing the possibility of them availing your products. We all know that the logos are images that are used to associate with a business, which is why it is such an effective marketing tool. Once a user recognizes the logo, an urge to purchase something may pop into his head.

Once a logo is displayed along various social media websites, brand recognition will be increased greatly, giving people an various impressions of it, making it very recognizable to more observant users. As a small business owner, be sure to make use of the most famous social networking sites since the people are there, meaning there may be a lot of potential customers browsing in their desktop computers or smart phones. Websites like Facebook, Twitter and Google+ are a great place to get started. Be sure to define your goals and add up a lot of people. You will then see the results in the coming weeks!


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