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Gemma deSantos

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Understanding Font Types

When creating type in applications designed for print—for example, Adobe InDesign, Illustrator and Photoshop—there are three types of fonts that you can use: • PostScript...

Boost Your Small Business Marketing by Repurposing Your Website

As a small business owner, time is one thing you don’t have just laying around. You need all the secrets to saving resources and...

6 Rules to Make Anyone Better at Writing Content

  Focus on the customer When potential customers read content, in the back of their mind a little voice is asking, “What’s in it for me?”...

Missing Fonts in Adobe Applications

We began a discussion of fonts for printing with this blog posting, where we talked about the different kinds of fonts that can be...

Non-Profit vs. 501c3 – Small Business Decision Time

A reader of my previous articles on non-profit organizations asked, “Why would someone want to form a non-profit organization and not want to become a 501c3?” What is...