Authors Posts by Gemma deSantos

Gemma deSantos

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Logos in Social Media Marketing

As you may already know, logos play a vital role in marketing a certain product, business or service. A small, simple graphic may be...

BURN THE SHIP: a story of an entrepreneur in Montana

Doug Fletcher found fly fishing, or more appropriately, fly fishing found him. And it changed his life’s direction. In 1996 he and his wife left...

Using Custom Flattener Presets

Your commercial printer’s workflow may require that transparency be flattened.  We discussed flattening transparency in this blog post. The printer may have created a custom...

Examine Your PDFs with Acrobat’s Output Preview

In a previous posting, we talked about the value of Adobe InDesign’s Separation Preview tool to view the color plates that would print out...

Welcome to the Fold

We all think of the same thing when someone mentions folds. Sheepfolds, obviously. But thankfully in the printing world we can venture out of the barnyard...